WHAT IS LOCAL SEO?
Local SEO is the act of optimising your business’ online presence in terms of your local area.
If your clients are local to your business – you need Local SEO!
Overall it helps small and medium enterprises to gain visibility online and in turn, attracts more local customers. Local SEO has really started to take off due to people on the go who are using proximity searches, via their smart-phones and watches, to help find a specific service or product. This helps your potential customers to find their best, local, businesses.
The great thing about local SEO is that it targets the keywords you want your business to rank for. This means that a lot of your customers are searching for your product or service and are most likely to proceed with you.
HAVING A WEBSITE IS NO LONGER GOOD ENOUGH, DRIVING TRAFFIC TO YOUR SITE IS WHERE EFFORTS NEED TO BE FOCUSED. SEO IS ONE OF MANY DIFFERENT WAYS IN WHICH YOU CAN DRIVE TRAFFIC TO YOUR SITE.
Why is Local SEO important?
To ‘localise’ your website means to include your local region throughout. For example, including your city, county or region name. However, this needs to be done in a natural way so it flows within your content. Here at Wriggle Marketing, we can perform website localisations to any Small and Medium businesses (SMEs). We are even able to localise a business’ website which may have several locations. This may involve creating separate pages for each location. Take a look at our client Bizzy Maid to see how we localised their 5 locations. Localisation can also be translated into blog posts via coverage of local events and discussing what your business offers in terms of these events.
We will ensure that your site is featured on all of your local online business directories, as well as citation sites. This includes optimising your Google My Business and social profiles (Facebook, Twitter and Youtube). We will make sure your NAP – Name, Address and Phone number is correlated correctly to each site. Having even one thing incorrect within these details can cause Google to get confused and it may even disregard your business altogether, meaning your rankings could be greatly affected. The more information you have on your business directories, the higher your rankings will be.
WHY DO YOU NEED LOCAL SEO?
Google Loves Local Businesses
Google’s new algorithms favour that of local businesses over potential spam companies.
Increase Brand Awareness
Local SEO can drive up your brand awareness. This could be from more optimised social posts or even backlinks to your website. The higher your brand awareness, the higher your traffic will become. Google hasn’t confirmed it, but the higher your brand awareness, the higher your rankings may be.
Always Beneficial with a Huge Payoff Potential
SEO truly starts to see an increase after around 6 – 12 months of starting, but once you break through that wall your rankings drastically increase and potentially so will your business’ revenue. If the payoff hasn’t come, you may be doing something damaging to your SEO, but we can help salvage that for you.
Quality Backlinks Will Increase Your Social Media Followers and Increase Blog Traffic
Businesses that have backlinks from reputable sources have noted an increase in social media followers, which in turn, increased their blog traffic. The better the backlinks and the more of them, the more followers. This becomes a cycle.
SEO Pulls in Quality Traffic which Increases Sales and Leads
It’s not only important to drive traffic but to drive the right traffic. You may have traffic, but do they contact your or even buy your product? If no, you aren’t pulling in quality traffic targeted at your keywords.
Good SEO Means Better UX
The better your site is optimised, the better your User Experience (UX) becomes. This is due to header tags (H1, H2, H3…), easier navigation, site structures, mobile-friendly experiences and user signals (such as call to actions). SEO and UX go hand-in-hand when it comes to creating a successful website.
It’s a long-term strategy
AUTHENTICITY IS HARD TO FAKE – Eric Enge, CEO of Stone Temple Consulting
Your Competitors are Already Using SEO!
Are you looking for SEO in Newcastle?
Contact one of our SEO Consultants today!
We are competitively known for our Newcastle SEO Services and can assist you throughout all aspects of SEO, whether it be Content Creation, Keyword Research or general SEO. Contact us on 0191 285 6128 or email us at firstname.lastname@example.org.
Do I need SEO?
If your target market uses Google to search for you, your business can benefit from SEO. By making small changes and amending your website with more relevant and up-to-date content, your online visibility will improve, which in turn will help sales and/or enquiries. Market research indicates that on average, 60% of users click on one of the top three organic search results – where does your website rank?
We are always happy to assist you whether you know exactly what you’re looking for or would like some guidance and an informal chat. Come for a cuppa and a chat, or contact via phone or email.
Alternatively, fill out the form here. We look forward to hearing from you soon.