Google Ads Management Services | PPC - Wriggle Marketing
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Google Advertising

Google Ads Management Agency

Wriggle is an accredited Google Partner achieving all five specialist Google accreditations across covering Search, Display, Video, Shopping and Apps.

Are you struggling to achieve the desired results from your Google Ads campaigns? Is managing and optimising your ad spend becoming overwhelming? Look no further than Wriggle Marketing for professional, award-winning, results-driven Google Ads management services.

At Wriggle Marketing, we understand that Paid Search services such as Google Ads can be a powerful tool for businesses of all sizes across a range of industries. However, running successful Google ads campaigns requires more than just creating ads and setting a budget. It requires a deep understanding of your target audience, strategic planning, continuous monitoring, and skilful optimisations within your Google ads spend. That’s where our team expert team comes in.

What is Google Ads management?

Google Ads Management refers to the practice of overseeing and optimising Google Ads campaigns on your behalf. Google Ads, formerly known as Google AdWords, is an online advertising platform that allows you to display your ads on Google’s search engine results pages, partner websites, and other Google-owned properties.

We cover a range of ad styles for Google Search Ads, Google Shopping, Google Display and more. Effective Google Ads Management requires expertise, knowledge of industry trends, and a thorough understanding of the platform’s features and tools. It is highly important to ensure you set goals before you create targeted ads and starting paid advertising online and choosing the right agency is the starting point. Hiring a professional Google Ads management service, like Wriggle Marketing, can help businesses leverage the full potential of Google Ads and achieve their advertising goals efficiently and effectively.

Google Ads campaign management services

Wriggles’ Approach to Google Ads Management involves various tasks and responsibilities aimed at maximising the effectiveness and efficiency of advertising campaigns to get the most from your Google Ads account. 

Expertise and experience

Our team of award-winning certified Google Ads professionals bring years of experience in managing successful campaigns across various industries. We stay updated with the latest trends and best practices to ensure you stay ahead of the competition.

Customised strategies

We believe that every business is unique, and so should be their Google Ads strategy. Our experts take the time to understand your business goals, target audience, and competitive landscape to develop customised strategies that deliver the best results for your specific needs.

Keyword research and targeting

Just like with Search Engine Optimisation (SEO), Effective keyword research can be the backbone of any successful Google Ads campaign. We conduct thorough research to identify the most relevant keywords for your business to aid performance. By targeting the right keywords, we ensure that your ads reach the right audience at the right time, at the right place.

Compelling ad copy

Our creative team crafts compelling and attention-grabbing ad copy that not only captures the interest of your potential customers but also compels them to take action. We optimise your ad copy to keep up to date with Google’s best practices and to enhance your performance.

Continuous optimisation

Our team closely monitors your campaigns analysing data and performance metrics to identify areas for further areas for enhancement in order to test and refine different elements. We make data-driven decisions to optimise your ads, bids, and targeting, ensuring that your budget is allocated effectively.

Locations targeting

Locations targeting is a crucial task in Google Ads management that involves specifying the geographical areas where your ads will be shown to potential customers. With location targeting, you can tailor your advertising efforts to reach audiences in specific regions, cities, countries, or even within a certain radius of a particular location. This allows you to focus your ad spend and running Google ads in the areas that are most relevant to your business.

Demographics & audience targeting

By leveraging demographic targeting, you can refine your ad campaigns to reach individuals who are more likely to be interested in your products or services. This allows for more precise ad delivery and better alignment with the preferences and behaviours of your ideal customers.

Conversion tracking

Conversion tracking is a vital task in Google Ads management that involves tracking and measuring the actions taken by users after interacting with your ads. It enables you to evaluate the effectiveness of your campaigns, understand the impact on your business goals, and make data-driven optimisations to drive better results on landing pages and product pages across a website.

Transparent reporting

We believe in transparency and keeping our clients informed about their campaign performance. Our detailed custom reports provide you with valuable insights into the key metrics, conversions, and ROI. We also provide regular updates and communication to discuss progress and address any questions or concerns you may have with Google advertising, Google shopping ads or any other part of your Google Ads campaign.

The award-winning marketing agency

Our digital marketing team are experts in their respective fields combining the finest minds in Google Ads to bring you the very best PPC talent. Our PPC services are fantastic value as we’re based up north in Gosforth, Newcastle which keeps our overheads down and quality high. 

We focus on getting to know you and your business providing a tailored approach to develop relationships to become a part of your team to work with you and not for you. Our expert data-driven decisions provide results, check them out! Partner with Wriggle Marketing and take your Google Ad campaigns to new heights. Whether you’re looking to increase website traffic, generate leads, or boost online sales, our dedicated team will work tirelessly to drive results and maximize your return on investment.


We provide Google Ads management services to our PPC clients to help carry out a successful Google Ads campaign. Get in touch to find out more!