Conversion Rate Optimisation

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Conversion Rate Optimisation (CRO) as it is commonly referred to is the process that looks at your website and removes obstacles that prevents and or confuses your customers from converting, by way of making an enquiry or purchase through the website. We have seen some of our clients benefit from three figure percentage rises across KPIs such as revenue and leads as a result of a CRO audit.  

At Wriggle we help businesses remove these obstacles. Our structured and data driven approach is proven to allow more sales and or enquiries to take place. 

Our process is simple but very detailed

  1. Audit the key pages on the website from a design perspective
  2. Install heat mapping software to core pages allowing us to get insight into where the issues are occurring
  3. Watch the sessions from the heat mapping software and cross reference this with data in other platforms such as Google Analytics 
  4. Identify the areas where the users are struggling / becoming confused and design solutions to overcome these obstacles 
  5. Present to our clients our findings and demonstrate the areas that need to be addressed and why, whilst outlining the phased approach to fixing these issues.
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Why is CRO so important?

It makes website visitors your customers.

It maximises your return from your market spend. If your website is converting users at 1% and you are driving £100,000 worth of revenue per month and we made small tweaks to the website allowing your website to convert at 1.5% you have created an extra £50,000 per month without needing to drive extra traffic to the website.

It gives you insight into how your customers are interacting with your brand and your website. In some cases whilst we increase the conversion rate of the website we also identify areas of the website whereby the customers are searching and are not finding the information they require.

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We anticipate that now you have come this far down the page you are between 15-20% more likely to get in touch with us for an initial consultation.

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    Why Choose Wriggle

    We constantly demonstrate a ROI
    We keep you informed and up-to-date with our monthly reports
    We produce stand-out results for our clients

    Client Results

    Take a look at a selection of the exceptional results we have achieved for some of our clients. From high percentage increases in organic traffic, to cost per click savings, and increased revenue, we deliver a digital marketing service that achieves results.

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