Conversion Rate Optimisation (CRO) as it is commonly referred to is the process that looks at your website and removes obstacles that prevents and or confuses your customers from converting, by way of making an enquiry or purchase through the website. We have seen some of our clients benefit from three figure percentage rises across KPIs such as revenue and leads as a result of a CRO audit.
At Wriggle we help businesses remove these obstacles. Our structured and data driven approach is proven to allow more sales and or enquiries to take place.
Our process is simple but very detailed
- Audit the key pages on the website from a design perspective
- Install heat mapping software to core pages allowing us to get insight into where the issues are occurring
- Watch the sessions from the heat mapping software and cross reference this with data in other platforms such as Google Analytics
- Identify the areas where the users are struggling / becoming confused and design solutions to overcome these obstacles
- Present to our clients our findings and demonstrate the areas that need to be addressed and why, whilst outlining the phased approach to fixing these issues.