Conversion Rate Optimisation

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Conversion Rate Optimisation (CRO) as it is commonly referred to is the process that looks at your website and removes obstacles that prevents and or confuses your customers from converting, by way of making an enquiry or purchase through the website. We have seen some of our clients benefit from three figure percentage rises across KPIs such as revenue and leads as a result of a CRO audit.  

At Wriggle we help businesses remove these obstacles. Our structured and data driven approach is proven to allow more sales and or enquiries to take place. 

Our process is simple but very detailed

  1. Audit the key pages on the website from a design perspective
  2. Install heat mapping software to core pages allowing us to get insight into where the issues are occurring
  3. Watch the sessions from the heat mapping software and cross reference this with data in other platforms such as Google Analytics 
  4. Identify the areas where the users are struggling / becoming confused and design solutions to overcome these obstacles 
  5. Present to our clients our findings and demonstrate the areas that need to be addressed and why, whilst outlining the phased approach to fixing these issues.
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Why is CRO so important?

It makes website visitors your customers.

It maximises your return from your market spend. If your website is converting users at 1% and you are driving £100,000 worth of revenue per month and we made small tweaks to the website allowing your website to convert at 1.5% you have created an extra £50,000 per month without needing to drive extra traffic to the website.

It gives you insight into how your customers are interacting with your brand and your website. In some cases whilst we increase the conversion rate of the website we also identify areas of the website whereby the customers are searching and are not finding the information they require.

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We anticipate that now you have come this far down the page you are between 15-20% more likely to get in touch with us for an initial consultation.

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Why Choose Wriggle

We constantly demonstrate a ROI
We keep you informed and up-to-date with our monthly reports
We produce stand-out results for our clients


How can CRO help my business?

CRO is the process of turning traffic to your website into quality traffic, by optimising the page and removing obstacles that will stop site visitors converting. CRO therefore helps your business because it turns existing traffic into better quality traffic by converting more sales, leads, sign ups – or whatever your goal is on the page. By focusing your efforts on ensuring that website visitors convert, this will naturally increase your conversions on that page without the need for driving additional traffic. The idea of CRO is that you optimise your page as much as possible to ensure your conversion goals or targets are met. 

How do you calculate conversion rate?

Conversion rate is calculated by dividing the total number of visitors by the number of conversions, then multiplying this number by 100. 

This percentage is the conversion rate for a particular website/webpage. 



What is the average conversion rate?

The average conversion rate for a website/webpage will vary between each individual website, with factors such as industry, business model and the website itself playing a part in the result. In general, you can usually expect to see a rate anywhere between 1% and 4%. 

It is important to remember that conversion rates will be different for each website/webpage based on their conversion goal, which may be clicking on advertisements, buying a product, signing up to a newsletter, completing a form, or whatever goal has been set.

How can you analyse conversion rate optimisation?

Analysing conversion rate optimisation, and measuring the results of the actions we take to improve it can be done in a number of ways. We use various conversion rate optimisation tools to help us monitor the progress of your conversation rate, and also to analyse and make data backed changes. As well as the obvious one – Google Analytics, we also use heat mapping software to help us identify issues and make necessary adjustments.

How will Wriggle help improve my conversion rate?

In order to improve your conversion rate, Wriggle will take the findings from Google Analytics and heat mapping carried out on your website, and use it to implement necessary changes. Depending on the goal of each individual page, we will apply various methods to help get the conversion rate up along with the most suitable conversion rate optimisation plans and strategies. We will conduct A/B testing of different elements on the page, such as call to actions, content and design reviews, and security and site speed to name a few.

Client Results

Take a look at a selection of the exceptional results we have achieved for some of our clients. From high percentage increases in organic traffic, to cost per click savings, and increased revenue, we deliver a digital marketing service that achieves results.

View Our Results
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