Franks Portlock: Mastering Online Domination with Double Impact SEO and PPC Strategies - Wriggle Marketing
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SEO & PPC Case Study

Franks Portlock: Mastering Online Domination with Double Impact SEO and PPC Strategies


The Brief

Franks Portlock is a UK based leading environmental consultancy offering a range of asbestos & water hygiene management and consultancy services. The business employs 100+ individuals across the country. Franks Portlock first approached Wriggle in 2020 and at this point in time the website was lacking any keyword targeting and wasn’t driving many leads via organic search, and the website needed considerable work from a technical standpoint. The clients objectives were to increase leads /conversions across its asbestos and legionella services across the UK.

Our Approach

The first port of call with this project was to set up accurate tracking on the website using GTM / GA4 then to optimise target core service pages to align them with the agreed target keywords which had been identified during our in-depth keyword research process. Wriggle then created a multi-channel approach inclusive of both SEO & PPC. Once this had been approved we wrote industry-led, optimised content for the website. This mixed with technical changes such as page speed improvements, correcting indexation issues and improvements to the URL structure all enriched their digital presence.

This is still an active client of Wriggle’s where we continue to develop their digital marketing presence.

SEO Results


in keywords on page 1 of Google


in website leads (Contact Form Submissions & Phone Calls)

bounce rate

dropped 12.63%

PPC Results

2020 vs 2021

bounce rate dropped 12.63%

2021 vs 2022

clicks increased 69.94%

costs reduced by 28.270 goal completions increased 57.10%

2022 vs 2023

Jan-June (GA4 switch)

clicks up 154.25% cpc down 28.86% goal completions up 541.98%

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