28 Aug 5 Reasons Why Your Google Rankings Have Dropped and How to Fix Them
What are Google Rankings?As of August 2020, there are over 1.79 billion websites on the internet. When you type in a search query, Google will sift through to find the needle in the haystack, trying to find the most useful piece of information and return it to you at the top of the results page. There are a whole host of algorithms happening in the background of Google which determines where a webpage lies in the search engine results pages.
Why is ranking highly in Google important?People want information fast. Over 75% of people won’t go past the first page of Google search results, and the number of people who will see your webpage will only get smaller and smaller the further into the search results pages your webpage lies. The higher you can get your webpage to rank, the more people will see your relevant content. This can lead to increasing traffic to your website and thus converting more potential customers, ultimately resulting in increased sales.
How can I find out where my website ranks in Google?Your website will rank in different positions depending on what you type into the search bar. These search terms that you type in are known as ‘keywords’. Your website will change in the rankings depending on a user's location and their previous searches; therefore it is best to monitor your average rankings over time, as opposed to paying too much attention about why people in New York won’t see your business page based in Newcastle. You can check where your website ranks in Google through Google’s free tool: Google Search Console. If you have already been monitoring this for a while, you might have noticed your rankings have gone down for certain keywords. So your most important question now is how can I get my website to show up on Google?
5 Reasons why your rankings might have dropped
- Google Changed Its Algorithm
- You’ve Changed Something On Your Website
- A Competitor Is Making Marketing Moves
- Your Content Is Not Cutting It
- You’re Experiencing The “Google Dance”