The Importance of Custom Content For Your Business

When it comes to the Digital Marketing of your business, there are many things that you can do to your website in order to make sure that you are found on Google and continue to generate leads. You probably start off with the design aspect, focusing on what it looks like to the human eye by working out the perfect layout and aesthetics for your brand; then chances are you will think about implementing a strategic SEO plan in place to create the magic behind the scenes that will be accountable for your Google Visibility and aim to put you in the number one position for businesses alike within your sector. But the importance of one area that can sometimes be overlooked is your content, and the value it can hold and deliver.    Let us ask you one simple question - does your business push fresh, innovative and regular custom content across your website, email and/or social media?  If the answer is no, then why not? Creating custom content is vitally important for not only your own brand identity online, but the impact it can have on your audience. Not only does the power of regular content tailored to your target audience attract new customers, giving them exactly what they want to see, but it also has the power to retain existing customers when done correctly.  Did you know that 61% of consumers’ buying decision is influenced by custom content?  And 78% of consumers believe that organisations that provide custom content are interested in building good relationships? Both impressive statistics would you agree? So let’s talk about how you can create custom content to grow on the success of your own business… 

What Is Custom Content?

To put it simply - custom content is essentially content that is tailored to your specific brand and ideal customer. Every business owner has an idea of their ‘ideal customer’ in their head, and therefore your content should be personalised to their likes, dislikes and deliver on their demands and needs when done correctly - without them even subconsciously knowing. 

What Type of Custom Content Can I Create?

Content can come in many forms. Whether it be a blog post, a video, a podcast or an email campaign - it is simply the content that your business is pushing out to deliver a service or product to your audience. You can customise your content by taking the time to learn exactly what your ideal customer is searching for, what they want from you specifically, and HOW they want to consume it.  For example, 60% of website traffic derives from a mobile device in today’s digital age, therefore one of your top priorities should start with ensuring that all of your content has been tested to be mobile-friendly. Followed by looking at which outlet your audience engage with the most, and how they would like to soak in certain information or services. If you have a particular in-depth topic that you are trying to explain to your consumer, perhaps think about creating a visual video with a high-quality sound system so that it feels easier for your customer to digest as opposed to a lengthy blog post. Or if you are talking numbers, perhaps give infographics a try to make them visually appealing and easier to soak in.  Another factor that you should always take into consideration is the capability of your content working hand in hand with your social platforms. With it being reported that 78% of small businesses attract new customers through social media, creating your content with more than purpose in mind will always be beneficial to your brand for streamlining your leads.  You will find that the more tailored your content is to your audience, the more successful you will be for getting them to return back to you time and time again.   

Let’s Take A Look At The Facts...

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Get In Touch With Wriggle Marketing…

Here at Wriggle Marketing, we are not just your average 9-5 Digital Marketing Agency Newcastle. We work around the clock, wherever needed to deliver impressive results through the excellent service we provide and our tight-knit team of professionals. We specialise in SEO, Content Creation, Social Media Management and Web Development & Design. If you are interested in upping your content game then get in touch! Give us a call on 0191 285 6128 or fire us an email at Wriggle Team

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