Alexander Battery Technologies, based in Peterlee, is a leading manufacturer of customised battery packs for a wide range of applications. The business needed a modern, high-performing site that better reflected its capabilities and industry position.
Our team began with in-depth research and moodboarding to establish a modern and cohesive brand presence. After presenting multiple concepts and refining them based on client feedback, we finalised a design that aligned with Alexander Battery Technologies’ vision and industry positioning.
Website development followed, with close collaboration between our designers, developers, and SEO specialists. The sitemap was strategically structured to enhance search visibility, prioritising keywords related to custom battery solutions and targeting key decision-makers in the technology and manufacturing sectors.
From initial wireframes to the final design, we integrated compelling visuals and tailored content to engage the target audience, improving user experience and lead generation.
The new website launched in April 2024, and we’re excited to continue supporting Alexander Battery Technologies with their digital marketing strategy over the coming years.
“The website project was already in full swing when I joined ABT in January 2024. The team at Wriggle were patient as I got up to speed and cooperative when I requested changes to the original brief. The resulting website is not only a huge step up from our previous site in terms of visual impact, but its performance as a lead-generating machine has been genuinely impressive.
We’ve seen a sharp increase in leads from all regions, especially in the DACH region, where our website barely appeared in search results before the new site launched. The Wriggle team continue to advise us on SEO best practices and PPC campaigns and are proactive in suggesting and implementing improvements to boost lead conversions and enhance website usability.”
Sian Ferry – Marketing Manager
