Ruck Engineering, a business established in 1978, is a leading distributor of industrial pressure washers, reliable floor cleaning machines, and a wide range of PPE, hygiene, and janitorial supplies. Wriggle Marketing was approached by Ruck Engineering to explore how we could drive new enquiries and revenue for their business, with a particular focus on their pressure washers and floor cleaning equipment.
The project began with an in-depth onboarding process. Our team visited the Ruck Engineering facility in Darlington, where we toured the assembly line to gain a comprehensive understanding of their products, unique selling points (USPs), and the overall business operation. This hands-on approach enabled us to align our marketing strategy with the client’s specific goals and target audience.
Given the client’s need to see measurable results within six months, we proposed a staged approach focused initially on Pay-Per-Click (PPC) advertising. A detailed campaign structure was created, targeting relevant keywords for pressure washers and floor cleaning machines. The strategy included precise audience segmentation and budget allocation to maximise return on investment.
We agreed to evaluate the performance of the PPC campaign in Q1 2025, at which point the potential to incorporate additional channels, such as SEO, into the marketing plan would be assessed.
The campaign is ongoing, and Wriggle Marketing is committed to delivering consistent, data-driven results. We look forward to expanding the collaboration in 2025 to further enhance Ruck Engineering’s digital presence and customer acquisition efforts.
In Search top impression share
in clicks
in cost per conversion
in Conversions
