Wriggle Marketing were instructed to further improve Grisport’s SEO performance, particularly as the business was being impacted by the global pandemic, differing market trends and social economic factors.
Our objective was and still is, to improve Grisport’s overall organic metrics, including revenue, conversions, new users, sessions, clicks and impressions.
Once we had made a start on the SEO activity, Grisport agreed to further develop their marketing channels by expanding into new markets during an ever-evolving and rapidly changing marketplace. They challenged our team to showcase their innovative designs and premium product range to a wider market, whilst navigating the challenging terrain influenced by the global pandemic and the sudden shift in consumer habits, through PPC.
When we first started working with the business they were very cautious from a PPC perspective and weren’t looking to invest, however this changed after the success of a short trial period.
We began by analysing all existing data using our analytics tools, Google Trends and SEO tools to find areas of opportunity. Based on the previous SEO Campaign we implemented, we focused our efforts on re-optimising product categories and individual product pages, which required a combination of keyword research, content marketing and on-page optimisation.
We are consistently looking for areas of improvement to keep up with the changes in season, trends and consumer habits.
From a PPC & Google Shopping perspective, we researched the external factors that influence and drive traffic to the site with the use of Google Trends, and cross referenced the time periods along with high demand seasons. We highlighted the shifting seasonal patterns, and capitalised with merchant promotions around key performing times.
Grisport’s marketplace had become very competitive and crowded, so we evaluated the traffic and found suspicious and invalid traffic likely from bots and competitors clicking on Ads to waste Ad Spend, in order to ensure we targeted relevant traffic with intent – and the results speak for themselves.
To find our more about how we can help your business, book your initial call today.
These results highlight the effectiveness of our strategic initiatives in exceeding Grisport’s goals, showcasing the power of data-driven and targeted campaign management in the competitive e-commerce market.
2.48% vs 1.72%
55.2K VS 40.3K
3.2M vs 2.69M
“By working together we’ve got ourselves onto the first page of google, with quite a lot of the search terms we agreed together in advance. If you persevere with it and it’s done properly you definitely see the results.”
– Martin Rye, Managing Director Grisport
Arrange a meeting with our CEO, Nick, to discuss your business. During this meeting, we will cover topics such as your goals, current challenges, budgets, and more.
Our experienced team will analyse your business and put together a list of initial ideas that can help you achieve your objectives.
Once the services and budget have been agreed upon, we will send out our client onboarding documentation. After reviewing it, we will hold a kick-off meeting to introduce you to your team. In this meeting, we will align all onboarding objectives and finalise our strategies for you.
Our team will commence work! We offer flexible communication options to suit your needs, along with 24/7 access to our custom digital reporting dashboard.