Parks Fabrication Ltd, based in Yorkshire, is a leading steel fabrication company committed to sustainability. In 2019, they achieved a significant milestone by establishing Europe’s first net-zero steel fabrication facility. However, their website had yet to reflect these advancements. In May 2024, Wriggle was appointed to modernise their brand identity and website to better showcase their achievements, services, and unique selling points.
The project’s goals were:
Our team started with in-depth research and moodboarding to define a fresh brand identity. After presenting five logo concepts and refining the options based on client feedback, we finalised a design that encapsulated the business’s vision.
Website development followed, guided by collaboration with our SEO specialists. The sitemap was carefully planned to prioritise relevant keywords and user intent. This ensured the site addressed the needs of architects and surveyors—key decision-makers for the end-users.
From wireframes to the final design, we embedded imagery and content tailored to resonate with these audiences, increasing engagement and driving enquiries.
The new website launched in November 2024, and we’re excited to continue supporting Parks Fabrication with their digital marketing strategy over the coming year.
We instructed Wriggle in May 2024 to overhaul our company branding and website. Since the original branding and website were completed the business has transformed, grown significantly and is now the only net zero steel fabrication business in Europe. Wriggle came to us with a clear proposal and vision which myself and the directors thought was extremely strong, not only were their ideas forward thinking but their rationale and processes were clearly outlined from the tendering exercise. The end to end experience with Wriggle was faultless; everything that was promised during the tendering process was delivered and within budget. The communication was strong, the onboarding process was robust and allowed them to get a full understanding of the business, how it worked and our vision for the future. They wrote the content, arranged and directed the onsite photography and videography and despite being based 2.5 hours away they insisted on in person meetings at our offices and this made our lives and the process much easier. Myself and the Directors are extremely pleased with the end result and would recommend Wriggle to any business wishing to overhaul their website and we look forward to working with them moving forward on our marketing’.
Graham Stephenson, Parks Fabrication
