After the successful launch of the āa better uā campaign in South Tyneside, the Young Health Ambassadors decided to launch a sub-brand for the young people working towards the same campaign.
We conducted research sessions with the young people in South Tyneside to understand their goals for the campaign. We took this research and created a brand under the āa better uā umbrella for the Young Health Ambassadors, so they could create campaigns and artwork to help with recognition around the area. We also created a set of templates for their in-house design team to work with including social media, presentation and marketing materials.
