South Tyneside Council’s ‘a better u’ wanted to rebrand as they felt their old logo was confusing and dated. The brief for the project was to reflect a brand that was fresh and inclusive but also adaptable for each audience through colours and imagery, with health literacy and accessibility being at the forefront.
Our design team took South Tyneside Council through our branding process to create a logo that met the requirements of the brief. We then coordinated photography across different events in South Tyneside to capture the essence of the brand. After we collated these, we created a set of branded templates for South Tyneside’s in-house design team to use, including case studies, social media artwork, presentation docs and more.