This project involved to creating a brand around their unique villa experience in italy and all it has to offer.
We created the brand based around the villa, La Casa Dei Ricordi ‘The House of Memories’. The villa has 3 grand arches at the entrance which is what we highlighted as the key inspriation for this project. Focusing on the rule of 3 the logo includes the arches whith the tagline Rustic, Rural, Real. Our brand persona creation helped us tailor all of the content and imagery for this project to target the ideal customer.