Why is SEO important for small businesses?

Why is SEO important for small businesses?

It’s all well and good that you have a great looking website, but what is the point in having a fantastic website which has no traffic? This is where SEO comes in. It doesn’t matter how big or small your company is, if your website isn’t well optimised, then there will be no traffic to your site, meaning no profit!

 

Search engine optimisation? What does that mean?

 
Firstly, what is SEO and how will it benefit your business? Well SEO (Search Engine optimisation) is increasing your business’s page up the rankings on search engines like Google for example. As we all know, if a site isn’t on the first page, then not many people will click onto the second page of the results. And research shows that 33.5% of users click the first link on page one of Google.
 

Why is it important for small businesses?

 
It is important for small businesses due to the fact not many people will already know about the business. Therefore, online presence will need to play a big role within your company. As a small business will not have as much online presence as bigger companies, it is important they target the right keywords to ensure they are targeting the correct words for them to increase their presence. 75 % of small and medium sized businesses agree that internet marketing is an effective way of driving footfall and traffic to their website.
 

3 reasons why SEO is important for small businesses

 
We have created 3 reasons why SEO is important for small businesses, take a look below on how SEO can help you.

#1 Increases traffic

 
There is no point in having an online presence if you are not keeping up to date with the up keeping of the SEO management. SEO is a vital part of your business, it will enable new customers to visit your site and therefore increase your sales. Increased traffic only comes with good SEO management as it helps new and potential customers find your business.
 

#2 Builds trust 

 
Small companies often find it difficult to win customers trust. Therefore, SEO is essential. As research suggests that if a business’ website is at the top of Google, then it must be trustworthy and earned Google’s trust. Consequently, making SEO so important for new and potential customers.
 

#3 Increases brand awareness

 
By having a good online presence, builds your brand awareness. If you have good SEO management and are at the top of the rankings, people are going to start using your service. Then passing it on through different methods, whether it be word of mouth or social media, more and more people are going to start hearing about your company in some way.
 
Also, make sure you have a well-managed social media account, this is not necessarily to increase SEO but it ensures your customers that you are an active member of different social platforms, interacting with different social media.
 
If you are a small company who wants to improve their SEO, then don’t hesitate to get in contact with us. Or why not get your free SEO audit today? Get your free SEO audit now.

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