Analytical Data

ANALYTICAL TOOLS THAT EVERY COMPANY SHOULD USE

Looking into business analytics is essential, it provides an in-depth analysis of how users are navigating around your site. There are a number of different analytical tools which can be used and the majority of them are free. The data from these tools can be used to improve the website to increase engagement and the conversion rate.

At Wriggle our job does not stop once we have seen a rise in traffic. It continues until we demonstrate an ROI. By looking through software such as Google Analytics, Sessioncam and HotJar we recommend small changes to ensure your website is optimised to see that user convert.

By analysing the data and implementing our suggested changes on average we increase our client’s conversion rate by 50% over a 6 month period.

Simple changes can be made by using analytical tools such as moving the call to action buttons into more prominent places. Websites which do not have any analytical tools installed could be missing out on customers every day! All the changes we recommend to our clients are data-driven and aim to improve user experience.

Take this a step further, with specialist software Wriggle Marketing can not only tell you what businesses have been looking at your website and provide daily reports for you, but we can also track every user’s mouse movement across your website to the point of exit. By tracking user mouse movements you can gain invaluable information which informs you on how your website is being viewed and used by your users. This data allows you to change aspects to increase both engagement and conversion rates.