SEO – James McCormack
The Brief
The client broke away from his parent company and required a website set up for his new, online physiotherapy business. With chosen content topics, we optimised content with the aim of generating strong performing SEO content, as well as implementing a successful, user-friendly website navigation for mobile and desktop.
Our Results
16.3
in Organic Users 15,652 vs 95 (3 mnth)
10.5
in Organic Sessions 17,858 vs 167 (3 mnth)
6.2
in Organic Page Views 25,104 vs 396 (3 mnth)
Our Approach
As topics and sub-topics within online physiotherapy were very specific, the client chose relevant content topics that we then optimised across the site. The ‘advice centre’ was the main section on the website for all blog topics. We also created content for the homepage to ensure that this was in a strong position to rank for a variety of industry specific keywords. The website design and navigation was planned with a user focus in mind so that they could easily access information about the company, the service and the advice centre.
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