Branding services

Strategic, creative branding services that build trust and establish your identity

Cohesive branding that sets you apart, combining strategy with creativity

Effective branding builds trust, authority and aligns with your business. With experience across a host of industries, our designers create strong, consistent branding that drives engagement and brand recognition.

Whether you need a memorable logo for your construction company or a modernised colour palette in professional services, our team crafts branding that resonates with your audience.

Common challenges we help prospective clients overcome

Businesses often outgrow their brand, whether that’s their logo, visuals or wider brand identity, resulting in branding that no longer reflects their current products, services and values. We often develop branding as part of a new website build, too.

As a business grows, it can lose its identity through disjointed branding, creating a need for anything from clearer brand guidelines to a complete overhaul.

In businesses where succession planning is key, it’s common for the next generation to put their own stamp on the business and modernise aspects such as the branding.

When preparing to sell a business, an inconsistent, outdated brand can make the process more difficult and undermine the professional image a business is trying to present.

Launching a new business, especially in the engineering and manufacturing sector, can make establishing credibility and standing out from competitors a challenge.

Our branding services include:

Visual identity and brand refresh

Whether you’re a startup or an established business looking for a refresh or rebranding service, our designers work with you to modernise and optimise your existing branding.

Brand guidelines

We create brand guideline documents that outline best practices for logo usage, colours, typography and imagery to ensure consistency across the board.

Full rebrands

We create entirely new brand identities, combining experience and expertise to establish the key elements of your business and build a completely new but relevant look.

What’s the process?

  1. Step 1

    Understand the problem

    First, we identify exactly what you need from a design perspective, whether that’s a new website or branding, and understand your business, goals, audience and vision to determine our next steps.

  2. Step 2

    Analyse and research

    We deep-dive into your brand, research competitors and analyse what’s happening in your market, along with current design trends to provide creative direction.

  3. Step 3

    Sketches and concepts

    Using our understanding and insights, our designers begin sketching out ideas and initial concepts, focusing on colour palettes and design ideas that differentiate your business.

  4. Step 4

    Create the designs

    Our ideas begin taking shape, developing into designs that align with your business objectives and brand identity. We also work with our wider team for reviews and feedback where relevant.

  5. Step 5

    Present the solution

    We present the designs, explain our thinking and gather your feedback, making any necessary amends and refinements until we have a final result that meets your objectives.

  6. Step 6

    Launch the outcome

    Once everything is approved, we provide the final designs, assets and brand guidelines, ready to implement your new brand across all marketing materials.

Are you looking for a branding partner?

Find out more about our branding services and get in touch with us today to see how we can help.

Why does strategic branding matter?

In technical manufacturing & engineering and construction, effective branding can be the difference in convincing a potential client to choose your business over another.

Our branding marketing services help get you noticed by potential customers. A memorable logo, colour palette and consistent imagery make your business easy to remember and stand out.

Clear messaging and a cohesive visual identity show what your business offers and why it matters, helping potential customers understand why they should choose you.

Professional, consistent branding across all touchpoints builds confidence in your expertise and reassures clients that you’re a business they can trust.

Why choose Wriggle?

Strategic approach

Our designers combine natural creativity with thorough research, looking into industry trends and understanding your marketing goals. Every design decision is strategic, ensuring your branding stands out and supports business growth.

Industry knowledge

With plenty of experience working with technical companies, our design team specialises in B2B sectors like manufacturing & engineering, construction and professional services. We create relationships with businesses in all industries, delivering work that keeps clients coming back for future projects.

Collaborative process

Through in-depth onboarding, regular catch-ups and ongoing feedback, we ensure your branding reflects your business, aligns with your goals and speaks to your audience. From initial sketches and concepting to formal proposals and the final outcome, we involve you in all stages of the process.

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