Miko Engineering: A Dual-Service Triumph – Blending PPC and SEO for Impressive Outcomes

Miko Engineering have been a valued client of Wriggle Marketing since 2015. In our initial meeting it was clear that they were not happy with their current agency and it was not obtaining the desired results.

The initial brief was clear they wanted to heavily promote their entrance canopies, bike shelters and covered walkways. Over the years we have and continue to work closely with the business to develop their online presence and ensure they have a constant stream of enquiries for their core services.

We began by reviewing their main product pages that were missing on-page information and carried out extensive keyword and competitor research for the high performing domains for competing products. This helped us generate a strong idea as to which keywords we needed to include into the on-page information for these product pages.

We prioritised the most popular products as this would likely see the biggest difference and allow for greater visibility for the website and more organic traffic.

From a PPC perspective Wriggle launched their PPC campaign in early 2022. Historically there had been apprehension about investing in PPC and they had tried this historically with another agency and it had not generated results. We agreed on small budgets which allowed them to be introduced to the service and limit their exposure should they not wish to continue.

Since this point they continue to invest in this service, continuously expanding their campaigns and widening their targeting. This approach allowed us to build up an extensive list of negatives and prioritise our spend to high-performing keywords.

Step 1

Book Your Consultation

Arrange a meeting with our CEO, Nick, to discuss your business. During this meeting, we will cover topics such as your goals, current challenges, budgets, and more.

Step 2

Creating The Proposal

Our experienced team will analyse your business and put together a list of initial ideas that can help you achieve your objectives.

Step 3

Onboarding

Once the services and budget have been agreed upon, we will send out our client onboarding documentation. After reviewing it, we will hold a kick-off meeting to introduce you to your team. In this meeting, we will align all onboarding objectives and finalise our strategies for you.

Step 4

Go-Live

Our team will commence work! We offer flexible communication options to suit your needs, along with 24/7 access to our custom digital reporting dashboard.