Growing web enquiries by 1,850% for a worldwide hydraulics distributor
Project overview
We significantly boosted online visibility and strengthened the digital presence of Antech Hydraulics, better reflecting its expertise and reputation as a supplier of hydraulic components and systems.
Through an integrated SEO and paid search strategy, we helped Antech Hydraulics almost double the value of its web lead pipeline since April 2025.
Since March 2025, our efforts have led to an increase in relevant, high-quality site traffic and more valuable web enquiries, strengthening Antech’s sales pipeline. The number of web enquiries increased to 20 times the previous rate, demonstrating an improved quality of traffic and conversion rate.
The brief
Antech Hydraulics is a leading UK-based distributor of hydraulic components, including motors, pumps, cylinders, valves and complete system solutions.
The business is rooted in technical capabilities and the ability to provide customers with specialist hydraulic system design, as well as tailored solutions. We felt this expertise could be better demonstrated on the website, helping to set the business apart from competitors.
Working with world-renowned brands, including HAWE, Motive, Staffa and more, Antech needed a stronger online presence to better reflect its position in the market and to effectively communicate its USPs and industry knowledge.
The brief was to review and optimise Antech’s existing online platform, design and produce an engaging professional brochure and, overall, strengthen its digital marketing and web lead generation.
Combining SEO and paid search efforts
Following an in-person kick-off meeting, we developed an integrated SEO and paid search strategy tailored to Antech’s business objectives and target audience.
Our SEO and paid search departments worked closely together to ensure key product pages were in place and optimised before launching targeted campaigns. This helped build a strong foundation for increased online visibility and more relevant enquiries.
Alongside the paid search activity, our SEO efforts focused on increasing organic traffic through the likes of keyword research, competitor analysis and content gap analysis.
Professional marketing materials for an established brand
To further strengthen Antech’s brand presence, we created marketing materials that better reflect its industry expertise, product offering and established reputation.
We designed and created an updated brochure, highlighting the leading brands Antech is partnered with, the sectors served and the variety of hydraulic components available.
Creating a social media template and brand guidelines, we helped Antech secure a consistent brand identity and presence across all touchpoints. This also involved a website refresh, updating the existing platform with a more modern feel and consistent brand.
Increasing visibility and reaching new customers
Since working with Antech in 2025, we’ve focused on strengthening its website content and positioning the business as an industry leader. This has contributed to an 1,850% increase in the number of web leads between May 2025 and April 2026.
Our activity included writing and uploading new pages to better communicate Antech’s capabilities, as well as optimising existing sector, product, category and brand pages to improve their relevance and visibility in search.
By combining content with SEO and paid search best practice, we also helped Antech achieve a 121% increase in active users in just over a year, reflecting significant growth in relevant website traffic and a great foundation to kick on with through 2027.
Supporting Antech’s expanding product range
As Antech’s product portfolio expanded, we supported the launch of a new supplier’s range on the website.
This involved writing unique product descriptions, creating dedicated product pages, and considering their relevance to the wider product structure. Our approach ensured SEO, content and CRO (conversion rate optimisation) best practices were followed for an optimal user experience (UX).
Working closely with the paid search team, we also aligned the paid advertising campaigns with the launch, helping to increase visibility of the new products and driving relevant traffic and web enquiries from the get-go.
What we can do for you
Book a 30-minute intro with our founder and CEO, Nick, below to find out what we can do for your business or read more about our capabilities.
Wriggle have been brilliant to work with. They’ve taken the time to understand our business, and the quality of leads coming through the website has improved as a result. The team are easy to deal with and always deliver what they say they will.
- David Newell, Managing Director
Interested in how we can help your business?
Step 1
Book Your Consultation
Arrange a meeting with our CEO, Nick, to discuss your business. During this meeting, we will cover topics such as your goals, current challenges, budgets, and more.
Step 2
Creating The Proposal
Our experienced team will analyse your business and put together a list of initial ideas that can help you achieve your objectives.
Step 3
Onboarding
Once the services and budget have been agreed upon, we will send out our client onboarding documentation. After reviewing it, we will hold a kick-off meeting to introduce you to your team. In this meeting, we will align all onboarding objectives and finalise our strategies for you.
Step 4
Go-Live
Our team will commence work! We offer flexible communication options to suit your needs, along with 24/7 access to our custom digital reporting dashboard.
Book Your Consultation Today
