William De Percy

floating macbooks with client sites onscreen


William de Percy is a luxury boutique coaching inn set in the heart of Northumberland on the Scottish border. The bed and breakfast is renowned for its dog friendly stance and unique, quirky interior style. The site also serves an array of delicious homemade food and has an extensive beer and cocktail selection. It acts as a great spot to escape the hustle and bustle of the city and have a weekend away.


Wriggle pitched for the William de Percy contract in 2017 and was successful. To begin, we carried out an in-depth technical analysis of the site, examining elements to ensure the correct foundations for SEO were in place. This enabled us to implement an overhaul of the William De Percy site via our website design and rebuild and also our strategic SEO plan. Our aims were to improve the overall appearance of the site, in addition to drawing in greater traffic through improved SEO ranking.


After developing a committed SEO strategy, the Wriggle team were able to achieve secure ranking of the site for terms including ‘Dog Friendly Pubs Northumberland’, ‘Pubs in Otterburn’, ‘Bed and Breakfast Otterburn Northumberland’ and many more, all onto page one of Google.

Over a 2 month period, we have increased the amount of traffic to the William de Percy website. Comparing this timeframe to the months prior, we have seen an increase in the number of users by 11.45%, and an increase in the number of page views by 13.55%.