Sanderson Young


Founded in 1999, Sanderson Young has grown to become one of Newcastle’s leading and most valued estate agents. The company now has five regional branches offering a diverse range of services throughout the North East of England and has a wealth of knowledge and experience in the property market.


Wriggle initially pitched for their contract in early 2018 and are responsible for the optimisation of the Sanderson Young website. Through our work with this client, we optimised their website by creating new landing pages for each Sanderson Young branch. Additionally, Wriggle optimised the existing core pages of the site around our keyword research in order to improve the overall ranking of the website.


Since Wriggle began working with Sanderson Young in April of 2018, we have drastically improved their search visibility. In such a dominated and competitive market, this took a careful and considered SEO strategy which enabled us to successfully increase users and sessions on the Sanderson Young website.

The result of such which has seen the local ranking of the company to page one of Google. From the landing pages we created, we have seen some overall positive reactions. Over a 3 month period, comparing that timeframe to the previous year, the traffic to the Alnwick Landing page has increased by 78.60%. The Ponteland Landing page traffic has also increased by 26.40% And, the traffic to the lettings page has increased by 11.30%.