Search Engine Optimisation (SEO) is the name given to the activity which tries to increase the rankings on a search engine, for example, Google. You might have heard the phrase “Getting your website to the top of Google”.
A large number of factors affect the ranking/position of a website on a search engine. There isn’t just one simple explanation to this, there are many different ways which this could be done and it’s about getting the right equation of these ranking factors in line to get your website moving. Ultimately the end goal is to increase the number of visitors to your website and then increase the total number of enquiries.
Google AdWords also was known as Pay Per Click (PPC) and SEO are both trying to generate traffic to your site, however, as the name suggests PPC is a paid medium of generating traffic, whereas SEO is free. Yet from PPC you can see your results easily and are able to see what is working and what isn’t.
SEO is a longer-term task with users normally seeing improves after 3 to 6 months. PPC is a quicker method of driving traffic to a website.
Both internal and inbound links are important for SEO purposes, yet both are completely different, so make sure you know the difference. Inbound links are from other websites who are linking to your website sometimes known as backlinks.
This shows Google that your page is a trustworthy site. However, it can be difficult to gain backlinks and most of the time it’s out of your control. Internal links are links within your content which link back to pages on your site, making the user go from one page to another within your site.
If your competitor’s site is ranking higher than yours, then it’s probably down to how well your website is optimised for search engines. There are a number of reasons why your competitors are doing better.
One reason may be that their content is fresh and full on keywords which you are both rankings for. To overcome this, you will need to pay more attention to SEO and the different components which will help you beat your competition.
A sitemap is a list of pages which you have on your site. They show which pages branch from each other and which are directly shown on the homepage. They are important to allow Google to find all the pages relevant to your site. Some pages including URLs may not be discovered by Google’s crawling bots, and therefore the sitemap will ensure that these pages are being ranked and shown within the Google’s bots.
Here at Wriggle Marketing, we offer unique packages designed for your needs. However, our basic packages can start from as little as £499 per month. So for more information or if you would just like to chat to one of our team, then get in touch with us here.
At Wriggle Marketing we do not make promises we can’t keep, therefore, we never make a claim that we could get your website to the top of Google for all of your keywords.
However, we pride ourselves on having a fantastic team of SEO specialists and if there’s work that can be done, you can be sure that we will do it. One thing to note and we suggest is that it usually takes up to 3 months before you will start seeing any significant changes with your rankings in regards to any optimisation work.
Don’t be shy, get in touch!