Search Engine Optimisation (SEO) is the name given to the activity which tries to increase the rankings on a search engine, for example, Google. You might have heard the phrase “Getting your website to the top of Google”. A large number of factors affect the ranking/position of a website on a search engine. There isn’t just one simple explanation to this, there are many different ways which this could be done and it’s about getting the right equation of these ranking factors in line to get your website moving. Ultimately the end goal is to increase the number of visitors to your website and then increase the total number of enquiries.
No. Google Adwords, also know as Pay Per Click (PPC), is a PAID method of generating traffic to your site. You pay to display ads at the top of search results. SEO, on the other hand, is FREE. Traffic to your site is generated via organic search results (not Ads) within search engines.
Google Ads is a great way to generate traffic in the short term, however, if you want longer-lasting results, then SEO is your best choice.
Both internal and inbound links are important for SEO purposes, yet both are completely different, so make sure you know the difference. Inbound links are from other websites who are linking to your website sometimes known as backlinks. This shows Google that your page is a trustworthy site. However, it can be difficult to gain backlinks and most of the time it’s out of your control. Internal links are links within your content which link back to pages on your site, making the user go from one page to another within your site.
There are a number of reasons why your competitor is ranking higher than you. This could come down to site content, site speed or even the number of business directories your company is listed on. If you’re concerned about your competitors outperforming you online and would like more detailed information or support, please reach out to us directly.
“Results” are relative depending on your goals and how competitive your industry is. It can take as little as 30 days to see results, or it may even take up to 12 months. For a more detailed analysis, please reach out to us directly.
Here at Wriggle Marketing, we offer unique packages designed for your needs. However, our basic packages can start from as little as £750 per month. So for more information or if you would just like to chat to one of our team, then get in touch with us here.
This will vary depending on what package you select. Please see our pricing packages above, or, if you would like more detailed information, please reach out to us directly.
At Wriggle Marketing we do not make promises we can’t keep, therefore, we never make a claim that we could get your website to the top of Google for all of your keywords.
However, we pride ourselves on having a fantastic team of SEO specialists and if there’s work that can be done, you can be sure that we will do it. One thing to note and we suggest is that it usually takes up to 3 months before you will start seeing any significant changes with your rankings in regards to any optimisation work.