Thorough and extensive keyword research is essential; the keywords chosen from the outstrip will form the structure of your campaign and dictate the strategy you adopt. It is about driving quality traffic to your website who wish to engage with your products and or services. If your keyword research is incorrect then your SEO campaign, as a result, will be a failure. While you may see an uplift in traffic, it won’t be the right type of traffic.
There are a variety of tools available which allow you to check the keyword volumes and the most common phrases. We firstly look at the standard keywords (sometimes known as short tail) and then long tail keywords. After this, we use online tools to develop a list of LSI keywords (latent semantic indexing) to give better website visibility.
At Wriggle, we tend to use the Google Keyword Planner, Moz Keyword Explorer and SE Ranking, along with a number of other specialist tools. Before we conduct any form of keyword research we have a product or service session with the client as it is essential that we have an in-depth understanding of all of the products and services that your business offers.
Starting with in-depth keyword research is important to a successful SEO campaign. Once your website has traffic flowing to it, we can look at the conversion rate optimisation, sometimes known as CRO.