Google Ads, or as it is more commonly known; Pay Per Click (PPC) is where your adverts are triggered if a string of particular keywords are typed into Google.
PPC is where your advert is displayed at the top of the page (top 3 search results) or down the right-hand side, and you pay per person who clicks on your adverts. This marketing medium allows you to target various different keywords/search terms which are relevant to your business and your target market. It also allows you to change with the search trends and seasons.
With Google Ads, you can spend your budget wisely, specifying the maximum daily spend, the times of day you want your advert to appear, as well as which country, region or even postcode are you would like your advert to be shown.
Google Ads offers flexibility and allows you as a business to really focus on your target market whilst also ensuring you remain within your budget. Wriggle Marketing have clients with lots of different budgets from hundreds of pounds per month to tens of thousands per month. Let us see your campaign!
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