Local SEO is the act of optimising your businesses online presence in terms of your local area.
If your clients are local to your business – you need Local SEO!
Overall it helps small and medium enterprises to gain visibility online and in turn, attracts more local customers. Local SEO has really started to take off due to people on the go who are using proximity searches, via their smart-phones and watches, to help find a specific service or product. This helps your potential customers to find their best, local, businesses.
The great thing about local SEO is that it targets the keywords you want your business to rank for. This means that a lot of your customers are searching for your product or service and are most likely to proceed with you.
To ‘localise’ your website means to include your local region throughout. For example, including your city, county or region name. However, this needs to be done in a natural way so it flows within your content. Here at Wriggle Marketing, we can perform website localisations to any Small and Medium businesses (SMEs). We are even able to localise a businesses website which may have several locations. This may involve creating separate pages for each location. Take a look at our client Bizzy Maid to see how we localised their 5 locations. Localisation can also be translated into blog posts byways of local events and discussing what your business offers in terms of these events.
We will ensure that your site is featured on all of your local online business directories, as well as citation sites. This includes optimising your Google My Business and social profiles (Facebook, Twitter and Youtube). We will make sure your NAP – Name, Address and Phone number is correlated correctly to each site. Having even one thing incorrect within these details can cause Google to get confused and it may even disregard your business altogether and your rankings could be greatly affected. The more information you have on your business directories, the higher your rankings to become.
Google’s new algorithms favour that of local businesses over potential spam companies.
SEO truly starts to see an increase after around 6 – 12 months of starting, but once you break through that wall your rankings drastically increase and potentially so will your businesses revenue. If the payoff hasn’t come, you may be doing something damaging to your SEO, but we can help salvage that for you.
It’s not only important to drive traffic but to drive correct traffic. You may have traffic, but do they contact your or even buy your product? If no, you aren’t pulling in quality traffic targeted at your keywords.
Local SEO can drive up your brand awareness. This could be from more optimised social posts or even backlinks to your website. The higher your brand awareness, the higher your traffic will become. Google hasn’t confirmed it, but the higher your brand awareness, the higher your rankings may be.
Businesses that have backlinks from reputable sources have noted an increase in social media followers, which in turn increased their blog traffic. The better the backlinks and the more of them, the more followers. This becomes a cycle.
The better your site is optimised the better your User Experiences (UX) become. This is due to header tags (H1, H2, H3…), easier navigation, site structures, mobile-friendly experiences and user signals (such as call to actions). SEO and UX go hand-in-hand when it comes to creating a successful website.
“Authenticity is hard to fake”
– Eric Enge, CEO of Stone Temple Consulting
If you really want your business’ rankings to increase you need to look at SEO as a long-term investment. It is something that can take a long time, but the outcomes could see you flying!
Are you looking for SEO in Newcastle? Contact one of our SEO Consultants today!
We are competitively known for our Newcastle SEO Services and can assist you throughout all aspects of SEO of select areas, whether it be Content Creation, Keyword Research or general SEO. Contact us on 0191 285 6128 or email us at firstname.lastname@example.org.
If your target market use Google to search for you, your business can benefit from SEO. By making small changes and amending your website with more relevant and up-to-date content, your online visibility will improve, which in turn will help sales and or enquiries. Market research indicates that on average 60% of users click on one of the top three organic search results – where does your website rank?