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Homebuy – Our Work


Wriggle started working with Homebuy back in 2015 and they have remained a client for the past 3 years. Our initial brief was solely to re-build their website, which was to be connected to a credit referencing agency to enable the business to make an instant online lending decision.

Within three months of us overhauling the website we started online marketing using namely SEO & PPC. From these mediums the business saw a spike of both quality traffic and applications within two weeks of the campaigns going live.

Within this website there are numerous moving parts and different systems all of which have a different function, one of these is an affordability system. This complex system which was built for the client and conducts an affordability check based on data pulled from the Office of National Statistics (ONS). The system goes onto to calculate the users outgoings based on answers provided throughout the application and then use the ONS data to determine their disposable income.  In addition to this there are various other checks conducted mainly by way of a credit check (where we get a full credit report and make an online lending decision in less than a second) and following this a system which Wriggle bespokely built allows customers to sign their contracts online.

Recently we have just launched a loan platform which allows the customer to take out a payday loan with the business.




In the time that Wriggle have been working with the team at Homebuy, we have been very pleased with the way the team at Wriggle have been pro-active with our requirements,  and have shown a keen eye for detail. They have a sound understanding of the challenges we face as a regulated business and assist us from both an IT infrastructure and marketing perspective’.