Social Media for Snackfully

Social Media for Snackfully

The Brief

Wriggle have managed the social media channels for Snackfully since its launch. What initially began as a strategy to establish the brand in 2020, with the objective of growing an engaged following across all platforms, has evolved into a more focused social media strategy and content overhaul as Snackfully has developed and grown with its audience.

Our Approach

Wriggle created a multi-channel social media strategy, complemented by creative campaigns that adapts content, targeting and paid support to each different social audience and it’s coinciding brand objectives. We have implemented best practices per channel and a content overhaul, as well as a more focused paid social strategy for growth, engagement and clicks to site. Strong growth in 2021, and a test and learn approach to content has fuelled a focused strategy going forwards into 2022.

result of the quarter

40%

total audience growth

in 2021

Wriggle Marketing

142% growth

on Facebook

in 2021

117% growth

on LinkedIn

in 2021

15.7% growth

on Instagram

in 2021

39.3% increase

in engagement on Instagram

last quarter

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