Office Options: Charting the Route to Digital Success with a Dynamic PPC and SEO Collaboration - Wriggle Marketing
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SEO & PPC Case Study

Office Options: Charting the Route to Digital Success with a Dynamic PPC and SEO Collaboration

office options

The Brief

Office Options are a specialist commercial interior fit-out and refurbishment team who provide innovative commercial interior design through creative projects and flexible furniture schemes throughout the UK. Office Options & Wriggle began working together in 2019 and since this point in time Wriggle have designed and developed a new website and now manage both their SEO & PPC campaigns. The brief from our client was simple; they were not getting any inbound leads from their digital marketing at the time. We had an initial period of 6 months where we needed to prove to the client that with a fully fledged digital marketing strategy they could develop a consistent pipeline of leads.

Our Approach

The approach we took for Office Options alongside the PPC was a combination of Local SEO, landing pages to target location based searches, updating the service pages with rich SEO content to boost traffic. Along with blog content which was designed to target longer tail searches and the awareness part of the funnel. Following this, Wriggle identified ‘low hanging fruit’, keywords which were on page 3, 2 or at the bottom of page 1 and created a strategy to move these into more prominent positions.

This is still an active client of Wriggle’s where we continue to develop their digital marketing presence.


“Wriggle has worked with Office Options since 2019 and we have always found them a positive-thinking, proactive and friendly team. The website development, PPC and SEO services provided by the Wriggle team generates a steadily increasing stream of inbound office furnishing and fit-out sales enquiries for Office Options, focused on the market sectors we most want to do business with. Wriggle are a great team to deal with!”




in keywords on page 1 of Google


in website leads (Contact Form Submissions & Phone Calls)


in phone calls via Organic search

CPC down

by 29.90% and PPC Clicks up 39.64%

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