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SEO & PPC Case Study

Office Options: Charting the Route to Digital Success with a Dynamic PPC and SEO Collaboration

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Project Overview

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Client

Office Options

Services

SEO and PPC

Key Areas of Focus

Drive A Consistent Pipeline Of Leads From The Website

Time at Wriggle

5+ Years

Office Options are a specialist Commercial Interior Fit-Out and Refurbishment team who provide innovative commercial interior design through creative projects and flexible furniture schemes throughout the UK.

Office Options & Wriggle began working together in 2019 and since this point in time Wriggle have designed and developed a new website and now manage both their SEO & PPC campaigns.

The brief from our client was simple; they were not getting any inbound leads from their digital marketing at the time. We had an initial period of 6 months where we needed to prove to the client that with a fully fledged digital marketing strategy they could develop a consistent pipeline of leads.

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The Wriggle Solution

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The approach we took for Office Options alongside the PPC was a combination of local SEO, creating landing pages to target location based searches, and updating the service pages with rich SEO content to boost traffic. Along with blog content which was designed to target longer tail searches and the awareness part of the funnel.

Following this, Wriggle identified ‘low hanging fruit’, keywords which were on page 3, 2 or at the bottom of page 1 and created a strategy to move these into more prominent positions.

This is still an active client of Wriggle’s where we continue to develop their digital marketing presence.

To find our more about how we can help your business with our digital marketing services, book your initial call today.

SEO Results

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311%
Increase

In Keywords on Page 1 of Google

146.3%
Increase

In Website Leads (Contact Form Submissions & Phone Calls)

PPC Results

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29.90%
Decrease

in CPC

39.64%
Increase

In Clicks

Testimonial

“Wriggle has worked with Office Options since 2019 and we have always found them a positive-thinking, proactive and friendly team. The website development, PPC and SEO services provided by the Wriggle team generates a steadily increasing stream of inbound office furnishing and fit-out sales enquiries for Office Options, focused on the market sectors we most want to do business with. Wriggle are a great team to deal with!”

Interested in how we can help your business?

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Step 1

Book Your Consultation

Arrange a meeting with our CEO, Nick, to discuss your business. During this meeting, we will cover topics such as your goals, current challenges, budgets, and more.

Step 2

Creating The Proposal

Our experienced team will analyse your business and put together a list of initial ideas that can help you achieve your objectives.

Step 3

Onboarding

Once the services and budget have been agreed upon, we will send out our client onboarding documentation. After reviewing it, we will hold a kick-off meeting to introduce you to your team. In this meeting, we will align all onboarding objectives and finalise our strategies for you.

Step 4

Go-Live

Our team will commence work! We offer flexible communication options to suit your needs, along with 24/7 access to our custom digital reporting dashboard.

Book Your Consultation Today

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