Wriggle were instructed to improve Grisport’s SEO performance further, particularly as the business was being impacted by the global pandemic, different market trends and social economic factors. Our objective was to improve Grisport’s overall organic metrics including revenue, conversions, new users, sessions, clicks and impressions.
Our team at Wriggle analysed all existing data using our analytics tools, Google Trends and SEO tools to find areas of opportunities. Based on the previous SEO campaign we’ve implemented, we focused our efforts on re-optimising product categories and individual products which included a combination of keyword research, content marketing and on-page optimisation. We are constantly looking for areas of improvement to keep up with the change in season, trends and consumer habits.
2.48% vs 1.72%
200,087 vs 171,830
55.2K VS 40.3K
3.2M vs 2.69M