PPC for Roofclad Systems

PPC for Roofclad Systems

The Brief

Roofclad already worked alongside Wriggle but wanted to further raise awareness of their commercial services and their company to new users during the aftermath of storms. This would help provide additional enquiries, brand awareness and traffic for Roofclad then help prevent further damage to commercial buildings and keep businesses running in a Win Win Scenario.

Our Approach

First we needed to conduct data analysis using Google trends to analyse traffic patterns around storms in the UK and Commercial Roof repair services. We found that the search volume increased briefly when a storm had historically been announced and then sharply a few days after the storm hit. Thanks to external data from weather reports we had a brief window to target users by creating paid ads and then directing users to convert using a custom made page banner for storm damage which can be turned on and off for any further uses.

result of the quarter

+ 1,850%

in Goal Completions

39% vs 2%

Wriggle Marketing

2,466% increase

in Goal Conversions Rate

10.2% vs 0.39%

89.79% increase

in Average Session Duration

1m 17 vs 40s

13.75% increase

in New Users Google Ads

91 vs 80

44% increase

in New Users Direct

85 vs 59

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