Roofclad Systems: Elevating Your Online Presence with the Power of PPC and SEO - Wriggle Marketing
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PPC Case Studies

Roofclad Systems: Elevating Your Online Presence with the Power of PPC and SEO


The Brief

Roofclad already worked alongside Wriggle but wanted to further raise awareness of their commercial services and their company to new users during the aftermath of storms. This would help provide additional enquiries, brand awareness and traffic for Roofclad then help prevent further damage to commercial buildings and keep businesses running in a Win Win Scenario.

Our Approach

First we needed to conduct data analysis using Google trends to analyse traffic patterns around storms in the UK and Commercial Roof repair services. We found that the search volume increased briefly when a storm had historically been announced and then sharply a few days after the storm hit. Thanks to external data from weather reports we had a brief window to target users by creating paid ads and then directing users to convert using a custom made page banner for storm damage which can be turned on and off for any further uses.


“Within a 12 month period our traffic increased by 30%. Over the same time period initially we were only showing 400 searches per month and by the end we were showing over 1,500 searches per month. We had used other companies in the past but they did not deliver results. Roofclad now receive a solid and steady stream of enquiries from our website and this increases year on year and the team are constantly developing our online presence. Wriggle continues to demonstrate a solid ROI for us and I would highly recommend them.” 


The Results


Increase in Goal Conversion Rate

10.2% vs 0.39%


Increase in Average Session Duration

1m 17 vs 40s


Increase in New Users Google Ads

91 vs 80


Increase in New Users Direct

85 vs 59

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