Grisport came to us wanting to further develop their marketing channels by expanding into new markets during an ever evolving and rapidly changing marketplace. They challenged us to showcase their innovative designs and premium product range to a wider market, whilst navigating the challenging terrain influenced by the global pandemic and the sudden shift in consumer habits.
We researched the external factors that influence and drive traffic to the site with the use of Google Trends, and cross referenced the time periods with governmental rules and regulations. We highlighted the shifting seasonal patterns and capitalised with merchant promotions around key performing times. Grisports marketplace had become very competitive and crowded, so we evaluated the traffic and found suspicious and invalid traffic likely from bots and competitors clicking on ads to waste ad spend. In order to ensure we targeted relevant traffic with intent, we
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