The Brief

The Know Your Town UK app showcases all there is to see, do and enjoy in any town across the UK. It’s audience is everyone from locals and residents, to students, visitors and tourists. With such a huge scope for content, our objective at Wriggle has initially been to grow the Know Your Town audience and brand awareness through Facebook and Instagram during the early stages of app launch.

Our Approach

We carried out an audit on legacy profiles, before collating them into one with a clear focus and vision moving forward. Wriggle created the social media strategy, content framework and wider social support for Know Your Town with the aim of expanding and building on this throughout the first year of business.