- Open rate
- Click through rate
- Subscriber retention
- Return on Investment (RoI)
Why is email marketing so important?
Some customers receive hundreds of emails monthly, weekly or even daily! Therefore, making sure your email campaign stands out is essential. It is a great platform to present your business to your customers, enabling you to showcase your company. As millions of people sign up for email marketing, it is a platform that your company should take seriously, as it can put yourself above your competitors. It is part of any successful marketing campaign as it allows you to control what you want your customers to see. Constantly giving them information which is relevant to your company at that particular time. Therefore, we have come up with 5 reasons why your business should adopt this approach and why it will be beneficial for your company. #1 Personable Email marketing is all about segmenting your audience into different sections due to their common interests. It can be made personal due to the knowledge about your customer’s interests, demographics and behaviours. One of the simplest ways to personalise an email is to address the customer by name. This can be a small touch but can be an effective approach to help your customers stay within the email. #2 Informative Not all emails have to be SPAMS, emails can be informative. This allows the customer to build a positive relationship and loyalty between the company and themselves. If the email is informative or attracts the customer, then it will be opened at a convenient time for them. As it will be stored in their inbox until a time which suits them. Therefore, you will know that it will be read if the content is right for your customers. #3 Measurable Email marketing will give you all the facts in one place. It will allow you to see: