Web Design

Web design trends

More and more web design trends are being integrated into websites. As 2017 is coming to an end, we will advise you on which trends are here to stay and which were only a short visit. Take a look at these trends which we believe are here to stay…

#1 Minimalistic design

Whitespace is becoming more popular; people don’t want a cluttered website. Consumers want to find the information in a simple and easy way. One way which designers are portraying a simple space with less information on the first page is by using cards. Cards are a way to group different pieces of information together, to enable the site to look clean. It is also a great way to help the user navigate throughout the site easily.

#2 Fewer stock images

Consumers don’t like the corporate look, therefore the less stock images are for the better. Consumers are into the friendlier approach to websites. So in-house imagers are preferred and seemed to be more accepted. It makes the company look more approachable.

#3 long strolling websites

This is a controversial one, as designers can’t decide whether it is a good idea. Yet many are using it. Consumers are familiar with scrolling down pages for hours, due to social media. Facebook, Twitter, Instagram and many more social media platforms allow the user to scroll for hours. Therefore, this can be transferred to websites, using a long scrolling page which consumers are used to, may benefit your site depending on the industry. Therefore, why not get in touch with us to see what the best option for you is.

#4 BIG typography

Create the wow factor!! Typography allows you to create the wow factor your site needs. Make sure it is big, bold and eye catching. Putting these fonts in front of a powerful picture will emphasise the site and attract new customers.

#5 integrate Gif’s

Due to social media, Gifs have become a huge part in consumer’s day to day life. They have become a huge success for social media, and so designers are implementing them in websites. via GIPHY

For more hints and tips, take a look at our brand development and graphic design page.

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