Mobile First Indexing

Mobile First Indexing

Google is currently testing how it is going to rank websites. It will test how responsive websites are. Ensuring that the mobile-friendly sites are ranked better as opposed to the sites without mobile optimisation, called mobile first indexing. If your site isn’t mobile friendly, then this will ultimately mean that your rankings may drop. Resulting in less traffic and therefore potentially fewer sales.

What is mobile first indexing and why is it important?


Mobile first indexing is a different way in which Google ranks your site. It will base its rankings on how responsive a mobile optimised site is. Therefore, if your site isn’t mobile responsive or the site has different sites for a mobile and website, then it will be rated lower in ‘Google’s eyes’ compared to a site which is fully website and mobile responsive.
Currently, Google ranks websites based on the desktop version. However, as more and more consumers are looking at sites on their mobile. It is becoming more important that these are optimised well and therefore ranked accordingly.
If you would like more information on understanding the difference between responsive websites and responsive mobile sites. Then the Google developer blog is a great article explaining the difference. If you already have a site which is not yet mobile optimised, then check out our website development service to see whether we can help you.

What is responsive design?

Responsive web design (RWD) is a website that has been developed to give mobile, tablet and desktop users the ultimate viewing experience. A RWD needs to be optimised for different devices, this includes things such as total access to content, navigation, usability and structure. This will all have an impact on the user experience (UX), by trying to make it as simple as possible.
 

What about page speed?

In the world of SEO, the page speed and loading times of a site have become the hot topics. It relates back to the mobile UX and accessibility. With 40% of people abandoning a website that takes 3 seconds to load and 47% of consumers expect a page to load within 2 seconds. Showing the importance of page loading times to your sites.
To see how you can reduce your load times for pages, take a look at our blog. And to see how it will actually impact your rankings, and potentially mobile first indexing. Check out Moz’s blog on ‘how website speed actually impacts search rankings’ to see how it could affect your site.
Here at Wriggle Marketing, we offer a numerous services to help with this mobile first indexing. All of the websites we design and are mobile optimised, to help your site reach higher within the rankings. If you have a mobile optimised site and would like to get your rankings on Google higher. Check out our SEO service, which aims to help your website rank higher to ultimately increase traffic to your site.

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