There are many reasons why your business may be looking to use a marketing agency. Perhaps your business doesn’t currently invest in any marketing or your current marketing department needs some support in certain areas. Whatever the reason, using an agency can be a great way for your business to improve their overall performance, whilst being able to lighten the workload of your in-house team.
Choosing the right agency for you and your business is an important decision and there are a few things to consider when making that all-important choice. We’ve put together a checklist to ensure you choose the best agency for you.
WHAT SKILLS DO YOU NEED?
The first step in choosing an agency should be taking the time to understand what marketing skills you’re after. This doesn’t need to be creating a full marketing strategy, but simply determining what goals you’d like to achieve. This could be increasing sales, updating your website, or creating some new marketing materials. Once you know what skills you’re looking for, you can begin to find the agencies that offer those services.
WHAT EXPERIENCE DO THEY HAVE?
Once you’ve established what services you’re looking for, take a look at the agency’s experience. It’s important to make sure you like the look of the work they’ve done in the past. It’s also worth seeking out any testimonials from current clients. Just as you would check references when hiring an employee, learning about the experiences of other businesses will provide some context. Depending on the service you need, it may also be a good idea to check whether the agency has any relevant experience in your industry. If they have experience operating in your sector, then you can assume they have a good understanding of your customers and the best ways to reach them. That being said, remember that you’re the experts in your industry, and they’re the experts in marketing, so it’s not a dealbreaker.
IS THE CULTURE A GOOD FIT?
One of the most important factors to consider when choosing a marketing agency is how well you think you’ll be able to work with them. Ultimately, you are working together for a common cause: growing your business. Understanding their culture and ethos as an agency will inform the kind of working relationship you can establish. For us, having an open line of communication is a must in developing strong relationships with clients.
IS THE PRICE RIGHT?
Budget shouldn’t be the only deciding factor in choosing an agency, but that doesn’t mean it’s not important. Consider what your budget is and ensure that you’re paying the right amount for the work and getting good value for your money. This is another area where communication is key. Most agencies will be able to work around a budget and scale their services, but it’s important to make sure that there’s no ambiguity in costs.
HOW CAN WRIGGLE MARKETING HELP?
Well… this one should be quite obvious! At Wriggle, we’re proud of our strong client relationships and commitment to getting the best results possible. If you’d like to have a chat, the coffee machine is always on.