Social Media

Everything you need to know about Instagram for businesses

Instagram has now announced that they have 25million active businesses on Instagram. This is up from July with only 15million accounts. Showing the big growth in Instagram businesses and advertising on this platform. The company have recently stated that there are 500 million daily active users on Instagram with 2 million adverts a day by business profiles.   Business accounts are so strong, with a good following. Instagram has stated that more than 80% of Instagram accounts follow a business account. And 200 million users visit a business profile every day.  

How can Instagram help your business?

  Instagram is a great tool for your business. It can really help your business excel. And with the right features and tools, you should be able to promote your business to the best you can.   One trick which has really improved businesses presence is by them creating their own hashtag. #Hashtags create a sense of involvement with your audience, helping to understand where your followers are at. Create one which hasn’t been used before to really understand the power of #hashtags.   Don’t just promote your business, make sure you are using different tactics to keep them engaged. Relate your photos to industry news and other content which relates to your business apart from just products etc.  

Instagram trends for 2018


#1 Instagram stories and boomerangs

This year, we have seen a huge rise in Instagram stories, and we believe there will be even more of a rise in these stories and also boomerangs in 2018. These stories are on your profile for 24 hours, then disappear. It is a great way to let your followers know what you are doing and keeping them updated on regular events happening in the workplace.  

#2 Gallery posts

Instagram has added a new feature this year, and it is proving to be a success not only with users but also business accounts. This new feature is the gallery posts, where you are able to add multiple pictures to one post. There are 2 methods which you can use to utilise this feature. One way is to group the photos together of one event, showing different aspects to the occasion. Yet, the other one is to show photos in a form of a slideshow. Seeing the progression of something will really capture the audience.  

#3 Shop now features

Instagram for businesses is becoming more and more popular. Especially with the new feature of the shop now button. This allows businesses to add a shop now button linking to their website. Giving more of a scope to your audience, by trying to push them in the right direction of your website.   If you need help on your social media, then do not hesitate to get in contact with us and let us take control of your profiles. Click here for more information on social media.

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