Simple changes can be made by using analytical tools such as moving the call to action buttons into more prominent places. Websites which do not have any analytical tools installed could be missing out on customers every day! All the changes we recommend to our clients are data driven and aim to improve user experience.
Take this a step further, with specialist software Wriggle Marketing can not only tell you what businesses have been looking at your website and provide daily reports for you but, we can also track every users mouse movement across your website to the point of exit. By tracking user mouse movements you can gain invaluable information which informs you on how your website is being viewed and used by your users. This data allows you to change aspects to increase both engagement and conversion rates.